Dulari Amin

Board Advisor
Dulari is a seasoned Executive, Entrepreneur and Investor with a 20-year proven track record of building and investing in early-stage and growth companies in consumer products and services, technology, and healthcare. As an Entrepreneur, Dulari co-founded Phenomenon, a business transformation agency, and grew it to over $100M+ in revenue, successfully exiting to private equity. As an Investor, she has deployed her own capital advising, and helping operate companies, from early-stage to IPO. She was a Series B investor at Cue Health in an operational role at the start of the pandemic. Over two years, Cue went from the R & D phase to a $3B IPO (NASDAQ: HLTH) and grew from <100 to over 1000 employees. She led efforts to build the brand for B2B and B2C, created brand partnerships with key customers such as Google, Mayo Clinic, and the NBA. She helped launch the DTC business, and built a team of 75+ between agencies and employees. She was on the core team that spearheaded all IPO-related activities, analyst and investor materials, listing-day preparedness, and communications alongside Morgan Stanley and Goldman Sachs. Previously, Dulari was co-Founder and Chief Operating Officer of Phenomenon. From 2006-2017, she boot-strapped the business to 150 strategists, technologists, designers, marketers, and media experts. During her 10-year leadership, the firm worked with over 50 brands such as Intuit, Aetna, Wilson, Crate and Barrel, HP, Adidas. The agency’s work won awards at the Webby, One Show, Cannes Lion and Clio. Dulari graduated from the Fashion Institute of Technology. She received her executive education from Harvard Business School.